210: Donna Serdula - LinkedIn, A Gateway to Your Success
A business owner, author, speaker, and influencer, Donna Serdula thrives on empowering people to transform their lives and realize their most sought-after goals.
Donna, the pioneer of LinkedIn profile optimization, built the successful website, LinkedIn-Makeover.com more than a decade ago.
In that time, she has worked with more than 6,000 executives, entrepreneurs, and professionals, utilizing a talented team of over 30 writers, coaches, and branding specialists to bring dynamic brand storytelling to the masses.
She is also the author of the book \u201cLinkedIn Profile Optimization For Dummies,\u201d published by Wiley.
Let\u2019s jump right into the episode and learn how LinkedIn is a gateway to success.
On this episode:
- Learn more about how Donna built a successful company around helping executives optimize their LinkedIn profiles and why it\u2019s important to get savvy around technology
- The different ways LinkedIn can be used around your specific business, voice, and strategy
- The kind of content that pushes you to the top of the LinkedIn feed
- How to attract executives to your account by telling your story, who you are and why you do it
- How LinkedIn can help you show vulnerability in your brand, your story, and your leadership
- It doesn\u2019t stop at LinkedIn, how you lead your team and position yourself will determine the quality of your acquisition
Key Takeaways:
- You have the power over people\u2019s perception of you
- Curating content and adding your own context
- LinkedIn rewards quality over quantity - consistency and quality
- Research the right hashtags to use and use up to 3 per post
- The best time to start is NOW - Dig your well before you\u2019re thirsty
- Don\u2019t hold your team so tightly
Tweetable Quotes:
\u201cYou do have the power to control, to shape, how others perceive you.\u201d - Donna Serdula
\u201cLinkedIn is a platform to educate, to add value, to help others, to give advice, to inspire. That\u2019s what you should be aiming for.\u201d - Donna Serdula
Connect with Donna on LinkedIn, Facebook, and Instagram. Be sure to check out https://www.linkedin-makeover.com/ and start transforming your business through LinkedIn optimization.
Resources:
Email: denis@leadingchangepartners.com
Website: http://www.leadingchangepartners.com/
Leadership Is Changing Facebook Group: https://www.facebook.com/groups/LeadershipIsChanging/
Leadership is Changing LinkedIn Page:
https://www.linkedin.com/company/leadership-is-changing-podcast/