Encore: Dr. Rom Brafman, Co-author of Sway: The Irresistible Pull of Irrational Behavior

Published: Sept. 5, 2016, 7 a.m.

b"Find out some of the roots of the last time you were Swayed with irrational behaviors as we pick Dr. Rom Brafman's brain. How does loss aversion, commitment and value attribution affect your decision making process?\\n\\nDr."