How does your loyalty program continue to stay relevant and valuable to consumers as they evolve buying behaviors in this changing landscape?
The answer: by implementing a data-led, customer-centric strategy, you\u2019ll find actionable insights using the customer and loyalty data you are collecting today. Join us in this webinar to learn how to leverage data to improve your understanding of customers and use AI and machine learning to optimize personalized marketing offers. Learn about the proven and powerful 3-step process to move from segmented marketing to individualized marketing.
Key Takeaways:
\u2022 What is the difference between a data-driven and data-led organization and why it\u2019s important to be data-led in today\u2019s changing landscape
\u2022 How behavioral offers lead to greater customer loyalty and LTV (lifetime value)
\u2022 The 3 step-process to implement data-led individualized strategy for your loyalty program that allows you to react to changes in customer behavior in a flexible and agile way.
Speaker:\xa0
Christian Selchau-Hansen is the CEO and co-founder of Formation, an enterprise software company that optimizes the customer journey through personalized marketing experiences. A 20-year tech veteran, Christian has helped develop new products and drive growth at companies like Square and Zynga. Prior to launching Formation, he was a partner at BCG Digital Ventures, using his experience to advise large companies and incubate innovative startups. Christian earned his M.B.A. with honors from The Wharton School of the University of Pennsylvania and has bachelor\u2019s degrees in mechanical engineering and economics from Rice University.