The Science of Creativity

Published: June 14, 2022, noon

The science of creativity has many theories and ideas that seek to explain it. New approaches and models are constantly emerging, which provide some insight but are not exhaustive. One theory suggests that\xa0creativity\xa0combines cognitive processes, including knowledge, imagination, etc. However, proof shows that experts and those with fresh eyes can often be creative in the same area.
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\nCreativity Models
\nThe four-phase model comprises the following phases: preparation, incubation, illumination, and verification. The preparation consists of gathering information and materials,\xa0developing a plan, and finding inspiration. Incubation is utilizing deep thought and focus on developing the idea. Illumination is where the idea's potential is visible, and the execution around it is understood.\xa0Verification consists of evaluating the worth of the idea to those working on it and those it will impact.
\nThe\xa0creative abilities\xa0model outlines five creative abilities: fluency, flexibility, originality, elaboration, and synthesis. Fluency (ideation) is the ability to\xa0produce several rapid ideas, allowing for exploration and experimentation. Flexibility\xa0allows people to adapt to new situations and environments. To measure originality, compare your idea to existing ideas, research patents, etc. Elaboration is taking an initial idea and making it more comprehensive and complex. Synthesis is taking ideas and concepts from different sources and combining them into something new.
\nAI and Creativity
\nSome people believe that AI could eventually become creative. Because there is no absolute definition of creativity, it's difficult if this will come true. In the meantime, researchers are working on ways to make AI\xa0more creative, such as by developing algorithms that can better identify and combine novelty and usefulness.
\nCreativity and Mental Illness
\nPeople correlate creativity with mental illness because many creatives have spoken about their\xa0mental illness\xa0struggles. Some studies have found links between specific mental illnesses and increased levels of creativity. The currently available evidence does not support the myth that creativity and mental illness are linked.
\nTo know more about the science behind creativity,\xa0 listen to this week's show: The Science of Creativity.