How To Create Amazing Publicity For Your Business
b'Michael F Schein is our guest today on the Steve Jobs inspired Join Up Dots business podcast. He has a story that will resonate with so many of our listeners and also inspire a new way of thinking. He is the author behind "The Hype Handbook: 12 Indispensable Success Secrets From the World\\u2019s Greatest Propagandists" As he says "Your success depends on getting people to think of you first. But with so much competition in the marketplace, it has become increasingly difficult to attract anyone\\u2019s attention. In a perfect world, ideas would rise and fall on their own merits. But it\\u2019s not a perfect world. If you want your message to reach a big audience, you need a presence and a platform that shines. It\\u2019s hard to do, but some people (and companies) always seem to be able to make it happen. They\\u2019re the ones who are always in demand as speakers, sources for articles, and interview subjects. They\\u2019re the ones who can always find new business opportunities without effort.'