ENTREPRENEUR INTERVIEW: How To Build A Marketing Campaign
b'ENTREPRENEUR INTERVIEW: How To Build A Marketing Campaign Andrew Schulkind is our guest today on the Join Up Dots business podcast. He is the CEO of Andigo, a digital marketing agency that partners with mission-driven small and mid-sized businesses, by using a wide range of digital marketing tools that support brands while helping them meet their sales goals. As he says \\u201cSince 1996, I have helped clients dive into one simple question: what does digital marketing success look like, and how can marketing progress be measured? (OK, that\\u2019s two questions.) I founded Andigo to help B2B marketers ($2m to $25m) find the most productive mix of digital tools to support their brand and sales goals over time. I have a passion for collaboration and meaningful consensus. Our website and content work typically touches on social media, SEO, and email marketing among other components. Our primary goal is to encourage engagement. Getting your audience emotionally involved in your story requires solid information architecture, a great user experience, and compelling content. A dash of common sense doesn\\u2019t hurt, either.\\xa0 So where do most companies go wrong \\u2013 trying to go straight for the sale, or just misreading what the customer really wants? And now with the insurge of AI flooding through the industry, will the human touch to marketing soon be a thing of the past? Well lets find out as we bring onto the show to start joining up dots with the one and only Mr. Andrew Schulkind'