BROADCASTS.com

b'

Julia Herz is the Craft Beer Program Director for the Brewers Association as well as a homebrewer and a certified Cicerone. She is the publisher for CraftBeer.com, a website that showcases the different craft beers across the US. CraftBeer.com highlights not only the independent producers, but also breaks down the process and gives a behind-the-scenes look at how each beer is made. Julia explains to Jason the neat things you can find on the website that will make any beer enthusiast\'s heart soar.\\xa0

\\xa0

Key Takeaways:

2:25 \\u2013 CraftBeer.com is 4 years old and helps put more independent craft brewers on the map.\\xa0

3:50 \\u2013 Craft beer versus micro brew? Julia explains the difference.\\xa0

7:35 \\u2013 Craftbeer.com is meant for the beer beginner learning the ropes. It also helps you find new and cool places to check out.\\xa0

10:30 \\u2013 Colorado has a big craft brewery community, but so does the rest of the US like New York, California, and Chicago.\\xa0

13:02 \\u2013 The Great American Beer Festival hosted by the American Homebrewers Association has 49,000 attendees a year.\\xa0

15:08 \\u2013 Julia\\u2019s marketing tip is to tap into the enthusiast, get them behind your event, and give them rewards for doing so.\\xa0

\\xa0

17:10 \\u2013 Beer works very well with grilled, roasted, and smoke meats. Citruses also can make a great pairing with beer. \\xa0

\\xa0

Mentioned In This Episode:

http://www.craftbeer.com

\\xa0

http://www.brewersassociation.org/