Ep 98 : Erik Huberman on How to Create & Manage a Successful Marketing Campaign with Awareness, Nurturing, Trust
What is the Hawke Method\u2019 ? How have you have distilled the art of marketing into three core elements: awareness, nurturing and trust.
\nWhy is the significance of each element of the framework ? Awareness \u2013 importance of picking up the right channel., Nurturing \u2013 what is it that marketers are finding it difficult to appreciate while building content strategy, Building Trust in a trust deficit world
\nWhy hiring a marketing agency over an in-house marketing team can be a better use of resources?
\nHow AI or Artificial intelligence will impact marketing ?
\nErik Huberman answers the above questions as he talks about market 101 and breaks marketing into three principles: awareness, nurturing, and trust. He talks about how to leverage the three principles to create and manage a successful marketing campaign. Erik Huberman is a Founder & CEO of Hawke Media, and Founding Partner of Hawke Ventures. Now valued at over 150 million dollars, Hawke Media is the fastest growing marketing consultancy agency in the USA. .Prior to launching Hawke Media, Erik successfully founded, grew, and sold two e-commerce companies by the age of 26. He is the author of "The Hawke Method: The Three Principles of Marketing that Made Over 3,000 Brands Soar"
\nPlease visit his company website https://hawkemedia.com/
\nConnect on Linkedin https://www.linkedin.com/in/erikhuberman/
\nHis Book Website https://www.hawkemethod.com/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nIndex & Flow of Conversation
\n00:00 Preview & Introduction to Erik
\n03:30 Sales & Marketing at Age 6
\n07:05 The Hawke Method - Context of Someone Who is Receiving Advertising
\n08:19 The Hawke Method - Nurturing for First Sale, Higher Lifetime Value
\n12:05 The Hawke Method- Building Trust Quickly, How Much Trust You Really Need
\n16: 40 Influencer Marketing - Any type of Validation Helps
\n20:25 How to Focus as a Marketer - Benchmark, Don\u2019t be the First Mover, Repeatability & Scalability Critical
\n22:55 Keeping Marketing Simple - Example of \u2018Attribution\u2019
\n25:01 Looking at Data Closely - Caselet of Facebook Ads in Light of Apple iOS 14
\n28:20 Marketing Objectives, Use of Various Tools like SEO
\n30:45 In-house vs Outsourcing Marketing Agency
\n32:50 AI in Marketing
\n34:10 Rapid Fire with Erik Huberman
\n35:34 Connecting with Erik Huberman
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\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
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\n#marketing101 #hawkemethod #hawkemedia #digitalmarketing101 #marketingexcellence #marketingprinciples #scalingup #marketingstrategy #successfulmarketer #influencermarketing #marketingobjectives #effectivemarketing #marketingcampaignplanning #brandawareness #brandtrust
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