Ep 91 : Professor Michael Solomon on Customer Engagement Strategy - Convert Bored Consumers into Fanatics
You say that your mantra is, \u201cWe don\u2019t buy things because of what they do. We buy them because of what they mean.\u201d Can you explain that to us?
\nYou have a new online course called ENGAGE! that\u2019s devoted to building consumer engagement with a product, service, or organization. Why is engagement so important that you offer 6 hours of training to cover it?
\nHow can we engage using the classic AIDA Model of persuasion?
\nThe first two stages of the AIDA model are Awareness and Interest. How does an organization create awareness and then interest?
\nMichael answers the above questions and more as he gives a preview of his online course ENGAGE !.
\nProfessor Michael Solomon is a Professor of Marketing in the Haub School of Business at Saint Joseph\u2019s University in Philadelphia. He is a renowned marketing consultant and published Author of the most widely used book on consumer behavior in the world, \u201cBuying, Having, and Being.
\nTo learn more on Customer Engagement, please consider Michael's Online Course called ENGAGE ! The link is attached below
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https://michael-solomon-s-school.teachable.com/p/engage?affcode=1092553_m9on_utp
\nSPECIAL INCENTIVE: JWJ viewers and listeners can use one of the following two Coupon Codes in order to receive the discount:
\nJWJ for $100 off the $679 single-payment option
\n3PPJWJ for $100 off the three-payment plan (The $100 will taken off the first of the three $230 monthly payments in that plan.)
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\nIndex
\n00:00 Introduction to Michael
\n00:54 How to Engage the Consumer - Premise for the Course 'ENGAGE'
\n06:35 Consumer Mantra - We Buy Things For What They Mean
\n10:08 Need to Ramp Up Consumer Engagement vs Acquiring New Customers
\n14:22 80/20 Rule of Marketing -Identifying Most Engaged Customers
\n19:00 AIDA Model of Persuasion
\n25:15 Omni-channel Engagement - Product, Communication & Environment of Purchase
\n26:21 Linking Your Products to Cultural Stories - De Beers Diamond, Nike
\n30:26 Marketers Limited to 'Top of Funnel' Focus, Engagement is Not Just Content Creation
\n35:19 ENGAGE! Course by Michael - Creating Brand Fanatics
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