Ep 89 : Jamie Turner on Marketing Success Through One to One Marketing, Unspoken Rules of Leadership
Why the traditional sales funnel no longer works\u2015and what\u2019s replacing it? How the customer journey can be leveraged to grow sales
\nHow can we use one-to-one marketing, and how they leverage it for growth
\nWhat is the important role privacy plays in a one-to-one marketing campaign? What fears consumers have about privacy\u2015and how address those concerns?
\nWhat are the unspoken rules of leadership ? How does one discovering your authentic self for better leadership ?
\nJamie answers above questions and more as he encourages us to make a shift from mass marketing to one to one marketing. Jamie Turner is an author, professor, speaker, global consultant and network TV news contributor who has helped The Coca-Cola Company, AT&T, Holiday Inn, and other international brands solve complex marketing and business problems.
\nHe speaks about business, marketing, persuasion, and leadership at events, trade shows, and corporations around the globe.
\nPlease connect with him on Linkedin https://www.linkedin.com/in/askjamieturner/
\nPlease visit his websites
\nhttps://jamieturner.live
\nhttps://unspokenrules.live
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nINDEX
\n00:00 Preview & Introduction to Jamie
\n01:50 Audience of One, Why Marketing is Broken
\n06:45 Using Data for Hyper-Targeting Customers
\n16:09 Consumer Privacy - Cost vs Benefit
\n19:35 Consumer Privacy Went Away in Mid-1960s
\n21:08 Mindset of One to One Marketing- Incremental Change
\n24:14 Using Data for Insights, Coca Cola Case Study
\n30:00 Unspoken Rules of Leadership - Focus on Mindset
\n33:46 Leadership - Need for Self Awareness
\n39:15 Leadership - Move Towards Discomfort , Your World Expands
\n40:35 Leadership - Work on the First Line of Code
\n43:06 Rapid Fire - Personally Speaking with Jamie Turner
\n45:47 Connecting with Jamie Turner
\nOne-to-one marketing is the breakthrough strategy today\u2019s top brands are using to generate meaningful conversations with customers on an individual basis, helping them grow their revenue while understanding and even anticipating consumer behavior. But with that enormous potential comes a common pitfall: Alienating customers who value their privacy.
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\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
\nWebsite : https://jasravee.com/
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