Ep 88 : Aaron Ahuvia on Brand Love, Things We Love - Insights from Marketing, Psychology & Neuroscience
Why do people love things? Can you really love a thing like you love a person?
\nWhat are the main reasons people fall in love with brands and things?
\nHow can companies get consumers to love their products more?
\nHow future technology will create much greater levels of emotional attachment between people and things?
\nWhy do we love music?
\nAaron Ahuvia, Ph.D. answers the above questions and many more. Dr. Ahuvia is the world\u2019s leading expert on brand love, a topic he pioneered and has worked on since 1990. Dr. Aaron Ahuvia is the Professor of Marketing at the University of Michigan-Dearborn College of Business. He received his Ph.D. in Marketing from Northwestern University\u2019s Kellogg College of Business where along with conducting original research, he assisted Professor Phillip Kotler with a revision of his classic textbook.
\nPlease follow/connect on Linkedin : https://www.linkedin.com/in/aaronahuvia/
\nPlease visit Dr Aaron's Website : https://thethingswelove.com/
\nAaron Ahuvia\u2019s book : https://www.amazon.com/Things-We-Love-Passions-Connect-ebook/dp/B09L81SC2M
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nIndex
\n00:00 Preview & Introduction to Dr. Aaron Ahuvia
\n03:01 From World's First Dating Service to Brand Love
\n08:00 Why People Love Things
\n11:11 Most Loved Brands - Being Fabulous & Different Isn't Enough
\n19:13 How Can Brands Create Love - 3 Kinds of Connection
\n26:17 Mobile Phone Love - Makes All 3 Connections
\n28:18 Evolutionary Basis of Love in Humans & Some Animals
\n35:45 Future Trends In Love of Things
\n39:45 Love of Categories, Creating More Love Than Competition
\n47:55 Why We Love Music
\n51:16 Rapid Fire - Personally Speaking with Professor Aaron Ahuvia
\n55:39 Connecting with Dr Ahuvia
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\nYoutube Page : https://www.youtube.com/c/jaggedwithjasravee
\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
\nWebsite : https://jasravee.com/
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