Ep 87 : Louis Rosenberg on Digital Marketing and Advertising in the Metaverse & the Need to Regulate It
What is Metaverse? How will we market in the Metaverse?
\nHow will marketers use Virtual Product Placements & Virtual Spokes People in the metaverse?
\nWhat are some other use cases of metaverse say in Medicine ?
\nHow do we regulate the meta verse and what are the approaches for consumer protection?
\nDr Louis Rosenberg answers the above questions and many more as he takes us into the future of metaverse filled with exciting possibilities & also some risks. Dr Louis is a Metaverse Pioneer & AI Researcher for 30+ years. He has been awarded over 300 Patents in VR, AR, and AI.Dr Louis Rosenberg is the CEO & Chief Scientist at Unanimous A.I. Please visit his company at https://unanimous.ai/
\nPlease connect with Dr Louis on Linkedin https://www.linkedin.com/in/louis-rosenberg-025851132/
\nPlease write to him on louis@unanimousai.com
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nIndex of Content
\n00:00 Preview & Introduction to Dr Rosenberg
\n05:29 How do you define & explain Metaverse
\n07:30 Marketing in Metaverse
\n09:18 Marketing in Metaverse - Virtual Product Placement
\n12:21 Marketing in Metaverse - Virtual Spokespeople
\n14:22 Need to Regulate Marketing in the Metaverse
\n23:16 Consumer Emotion Recognition & Manipulation in the Metaverse
\n25:10 Legitimate Uses of Biometrics
\n26:52 Medicine & the Metaverse - Teaching & Practice
\n31:50 Content Marketing for Health Brands in the Metaverse
\n33:34 Myth of Human Immortality -Mind Uploading
\n36:07 Trends in AR - Phone to Eyewear
\n40:05 How is Social Media Making Us Stupid & How Do We Fix It
\n42:37 Rapid Fire - Personally Speaking with Louis Rosenberg
\n48:25 Connecting with Dr Louis Rosenberg
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\nCampsite One Link : https://campsite.bio/jaggedwithjasravee
\nDr Louis Rosenberg says that the \u201cThe Metaverse\u201d represents the largescale shift in the digital ecosystem from flat content viewed in the third person to immersive content experienced in the first person. He explains that the metaverse transforms the role of the user from an outsider to a co-located participant who engages in natural, personal, and intuitive experiences. He suggests that the two primary forms of advertising in virtual and augmented worlds will likely be Virtual Product Placements (VPPs) and Virtual Spokespeople (VSPs), also called Virtual Conversational Agents.
\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
\nWebsite : https://jasravee.com/
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