Ep 86 : Jessica M. Wilson on Consumer Behaviour Research Through Biosensors
How is biometrics is being used in consumer research and the unique challenges it faces in adoption in the commercial space (like marketing, design etc) when compared to academia ?
\nWhat are the common use cases for biometrics in consumer testing with client examples?
\nCan you elaborate a little on what kind of data to expect form different tools say eye-tracking, facial expression etc. ?
\nWhat are the common mistakes & things to watch out for while adopting bio-metrics by marketers, designers etc ?
\nJessica answers the above questions and many more ,as she takes us into a fascinating world of unpacking human behaviour using biosensors.Jessica M. Wilson, Ph.D. is the Technical Director at iMotions A/S. She is a Neuroscientist with over a decade of experience conducting research in both human and animal models. She is also an award-winning science communicator with a proven track record of translating complex scientific information to any audience across multiple industries .
\nPlease connect with Jessica on LinkedIn https://www.linkedin.com/in/jessicawilsonphd/
\nJessica's Personal Website: www.jessicawilsonphd.com
\nJessica's Company Website : https://imotions.com/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nIndex
\n00:00 Preview & Introduction to Jessica
\n02:45 Applications of Biometrics in Consumer Research
\n11:36 Duracell Case Study
\n15:29 Expedia Case Study
\n18:18 Doing Biosensors Research Remotely Using Webcams
\n22:04 Eye Tracking & Its Applications -Branding/Advertising, Tracking Attention
\n24:44 Application of Other Tools like Facial Expressions Analysis, Skin Conductance
\n25:45 Common Mistakes while Adopting Biometrics & Consistency in Operational Definitions
\n32:12 Importance of Context & Analysis Using Human/Cultural Lens
\n34:48 Emerging Trends - Neuro-Forecasting for Box Office Success of Movies or Songs
\n37:35 Talent Show - Naginata Martial Arts
\n40:00 Rapid Fire - Personally Speaking with Jessica
\n42:34 Connect with Jessica
\nUseful Links of Things Discussed in the Conversation
\nJAR article by Duane Varan on Operational Definitions in Neuromarketing: http://www.journalofadvertisingresearch.com/content/55/2/176
\nDuracell Case Study
\nhttps://imotions.com/blog/powering-consumer-insight-advancements/
\nExpedia Lab Case Study
\nhttps://www.phocuswire.com/Inside-Expedia-s-Usability-Lab-consumer-behavior-provides-insights
\nBrain Synchrony and Spotify Plays
\nhttps://imotions.com/blog/the-future-of-music/
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\nCampsite One Link : https://campsite.bio/jaggedwithjasravee
\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
\nWebsite : https://jasravee.com/
\n#biosensors #consumerbehavior #consumerbehaviorresearch #eyetracking #eyetrackingtechnology #facialexpressionanalysis #emotionrecognition #userexperience #marketresearch #marketresearchtools #Neuroscience #neuropsychology #Biometricsinmarketing #consumerbehaviour #Consumerresearch