Ep 85 : Sam Tatam on Using Behavioural Science and Evolutionary Psychology to Solve Tomorrows Challenges
Why does our approach to innovation & problem solving needs to change. Why we need to confront our innovation myths.?
\nWhy should one ask \u201cHow have we solved this before?\u2019 rather than \u201cHow are we going to solve this?\u201d
\nWhat is biomimicry? Why it can accelerate innovation?
\nWhat is TRIZ? What are its three key elements?
\nWhat are psychological contradictions ? How does one for example 'reinforce trust without altering the truth' or improve experiences without changing the duration'
\nSam Tatam answers the above questions & many more as he shows how behavioural science and evolutionary psychology can help us solve tomorrow\u2019s challenges, not by divining something the world has never seen, but by borrowing from yesterday\u2019s solutions \u2013 often in the most unexpected ways.
\nSam Tatam is the Global Principal and Head of Behavioural Science at Ogilvy Growth & Innovation. An awarded strategist and recognised pioneer of applied behavioural science, Sam\u2019s experience stem from a background in Organisational / Industrial Psychology and advertising strategy, with a passion for understanding consumer behaviour at both a macro and micro scale.
\nConnect with him on Linkedin https://www.linkedin.com/in/sam-tatam-psychologist/
\nOr Connect on Twitter @s_tatam
\nLink to his book on Amazon https://www.amazon.com/Evolutionary-Ideas-Unlocking-innovation-challenges-ebook/dp/B09MKMKVN2#
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nIndex
\n00:00 Preview & Introduction to Sam
\n03:39 Key Innovation Myths
\n09:55 Biomimicry Or Stealing from Nature - Design of Bullet Train
\n14:25 Theory of Inventive Problem Solving -Methodology of TRIZ
\n22:21 Psychological Inventive Principles or Contr
\n28:45 Psychological Principle of Trust - Operational Transparency
\n34:07 Psychological Principle of Trust - Signalling, Social Proof
\n37:03 Universality of Principles vs Context, Execution
\n42:30 Improve Experience Without Changing Duration, Peak End Effect
\n50:00 Rapid Fire - Personally Speaking with Sam
\n52:07 Connecting with the Guest
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