Ep 84 : Michelle Auerbach on How to Capture Attention, Influence Decisions & Drive Change Through Storytelling
How do you capture attention & help people in decision making through story telling
\nHow to use storytelling as a tool for driving change?
\nWhat can a good storyteller learn from a great storyteller?
\nHow does story create resilience and impact the bottom line in business?
\nMichelle answers the above questions and many more as she talks about the power of a story. Michelle Auerbach has an MFA in writing and her PhD dissertation is on story as a trauma sensitive technology for change. She facilitates individuals, organizations, and communities in making change through story.
\nMichelle Auerbach is the President of Modaka Communications, a consulting firm focused on culture change, leadership development, and working across difference serving the Fortune 50, non-profits, NGOs, religious and
\ncultural organizations, start-ups, and change makers in communities around the world.
\nMichelle has published two novels, Alice Modern and The Third Kind of Horse, and her newest book is Resilience: The Life-Saving Skill of Story.
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Visit her at www.michelleauerbach.com
\nConnect with her at https://www.linkedin.com/in/michelleauerbach/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nIndex
\n00:00 Preview & Introduction to Michelle
\n01:55 How Story Evokes Emotions & Drives Decision Making
\n08:20 What Makes Stories Work - The Three Part Structure
\n15:10 Stories Primes You for Decisions
\n17:45 Stories Build a Desired Organizational Culture of Psychological Safety
\n22:30 Stories Help Business Bottomline & Build Resilience
\n28:50 Science Fiction Story & Innovation
\n30:40 Meme or Social Media Story Telling
\n32:20 Personal Stories - Telling Stories to Oneself & Our Superpowers
\n41:33 What Can We Learn from Great Storytellers - Luminous Detail, Building Tension & Creating Connection
\n43:35 Stories Critical for Capturing Attention
\n45:00 Talent Show by Michelle
\n46:15 Rapid Fire - Personally Speaking with Michelle
\n47:50 Connecting with Michelle
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