Ep 83 : Michael F. Schein on Creating Hype - Generating Attention & Excitement For Businesses & Brands
What is hype? What it is not? Why is it so mis-understood? What about us humans, makes us so susceptible to \u2018hype\u2019?
\nWhat are some of the hype strategies from the The Hype Handbook ? Any examples of brands or business that have built in hype as an integral part of their marketing?
\nWhat is common between hype generation and marketing; and how are these two different?
\nWhat is it that Oprah, Tim Ferris, Kim Kardarshan instinctively know, that marketers can learn from?
\nMichael answers the above & more questions as he talks about how he uses hype to 'make idea-driven businesses famous'. Michael F. Schein is the Head Hype Artist at MicroFame Media. His explains some of the principles from his book The Hype Handbook: 12 Indispensable Success Secrets From the World\u2019s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers.
\nPlease visit his company at : MicroFameMedia.com
\nConnect with him on Linkedin : linkedin.com/in/michaelfrancisschein
\nCheckout his book : https://www.amazon.in/Hype-Handbook-Indispensable-Propagandists-Self-Promoters/dp/126047013X
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nIndex
\n00:00 Preview & Introduction to Michael
\n02:32 What is Hype, What it is Not
\n06:00 The Human Need for Hype - Give Babies Their Milk Before You Give Them Meat
\n10:10 Elon Musk - The Hype Artist
\n13:45 Make War, Not Love - Hype Strategies for Marketing & Brands - Case Studies of Basecamp & Apple
\n26:50 Prayers, Spells & Symbols Hype Strategy
\n33:33 How Marketing is Not Hype & Hype is Not Marketing
\n38:21 Case Study -Tim Ferris & Four Hour Work Week
\n42:00 Theatre & Drama Hype Strategy - Example of Amway
\n49:04 Cult Leaders & Their X Factor - Hype Factors
\n53:13 Rapid Fire - Personally Speaking with Michael
\n56:40 Connecting with Michael
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