Ep 79 : Neeraj Bassi on Changing Paradigms of Building Brands - From Brand Idea to Brand Conversations
What are the changing paradigms of building brands over last two decades?
\nHow can brands influence the narrative & drive conversations in today's world ?
\nHow do the marketing & advertising campaigns of today differ from 360 degree campaigns of yesterday ?
\nHow has the role of brand strategic planning evolved in today's world?
\nNeeraj answers the above questions and many more, as he lays down the agenda for building brands in today's digital world. Neeraj Bassi is a strategic marketing advisor with 25 years of experience. He has been a brand strategy leader, and has been part of top advertising (Ogilvy, JWT & McCann) & market research (TNS, NFO, IMRB) networks . Till recently he was the Group Chief Strategy Officer of Havas Group, India. He is a MICA graduate.
\nEmail him at neerajbassi @gmail.com
\nConnect with him on Linkedin linkedin.com/in/neeraj-bassi-438620a
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nIndex
\n00:00 Preview & Introduction to Neeraj
\n03:26 The Brand Idea Paradigm
\n08:33 The Brand Ideal or Purpose Paradigm
\n14:06 The Brand Interaction or Conversation Paradigm
\n25:25 How can Brands Influence Narrative
\n35:05 Brand Campaigns of Today vs Yesterday
\n44:17 Challenge for Brand Strategic Planning in Today's World
\n47:52 Personally Speaking with Neeraj - Rapid Fire
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