Ep 78 : Dr Rachel Lawes on Using Semiotics Analysis in Marketing Communications, Advertising & Retail
How should marketers use Semiotics to achieve consumer insight for brand growth ?
\nHow to use Semiotics in Retail to boost sales ?
\nHow to use the Semiotic Process - Bottom-up Semiotics vs Top-down Semiotics Approach ?
\nWhat are the top three future trends using Semiotics Analysis ?
\nWhat are the five emerging codes post pandemic ?
\nDr Rachel answers the above questions and many more as she takes us into the fascinating world of semiotics, when applied to marketing & business. Dr Rachel Lawes is a social psychologist specializing in the interface between individuals and consumer culture.
\nDr Rachel Lawes is the author of two ground-breaking books on the business applications of semiotics - \u2018Using Semiotics in Marketing\u2019 (2020) & \u2018Using Semiotics in Retail\u2019 (2022) . The books are available worldwide from Amazon and Kogan Page.
\nDr Rachel\u2019s has spent most of the last 20 years supplying semiotics to brand owners and marketers around the globe. She is a prolific writer and a familiar, trusted expert in the global semiotics community. Rachel is a Fellow of the Market Research Society.
\nPlease visit her website at https://lawes-consulting.co.uk/
\nPlease connect with her on Linkedin https://www.linkedin.com/in/rachellawes/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nIndex
\n00:00 Introduction & Preview to Rachel
\n02:24 How Semiotics Can Help in Marketing- Jam Store
\n11:45 The Method & Process of Semiotics - Unilever Example
\n15:15 Semiotics in Retail - Top Three Insights to Engage Shoppers
\n19:55 Allowing the Shopping to Support the Experience - Natural History Museum, London
\n22:40 The Future of Malls - An Arena for Self Improvement
\n25:20 Bottom Up & Top Down Semiotics Process
\n34:00 Application of Semiotics to Future - Top Two Trends - Attention Economy, Creator Economy
\n39:36 Five Emerging Codes in Post Pandemic World
\n44:45 Case for Semiotics for Marketers
\n48:58 Rapid Fire - Personally Speaking with Rachel
\n52:41 Connect with Rachel
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