Ep 77 : Chris Gray on Busting Myths of Consumer Psychology in Marketing
What motivated you to start busting consumer psychology myths? Why do you think it's so important?
\nWhat are the consumer psychology myths and how did you bust the following myths?
\nConsumer psychology is changing rapidly
\nShoppers don't think !
\nConsumers' attention spans are shorter than those of goldfish!
\nWe can accurately identify consumers' emotional states by scanning their faces
\nChris talks about in detail about the above & other myths as he shares his experience of customer psychology. Chris Gray is the Founder & CEO of 'The Buycologist' . Chris has extensive consumer behavior and retail strategy expertise. For more than two decades, he has empowered brands and retailers to engage more effectively with target shoppers to solve business challenges, identify opportunities for growth, and create compelling customer experiences.
\nPlease visit him at www.thebuycologist.com
\nEmail him at chris.gray@thebuycologist.com
\nConnect with him at https://www.linkedin.com/in/drchris/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nIndex
\n00:00 Preview & Introduction to Chris
\n02:20 Ever changing Nature of Consumer Psychology
\n05:24 The Need to Bust Consumer Myths
\n07:21 Myth 1 - Consumers are changing, everything is different
\n14:50 Myth 2 - Insights have to be fresh & new
\n17:58 Myth 3 - Shopper's Don't Think
\n27:53 Myth 4 - Consumer Attention Spans Are Less Than Goldfish
\n36:17 Myth 5 - Identify consumers' emotional states by scanning their faces
\n42:10 Talent Show by Chris
\n43:35 Rapid Fire - Personally Speaking with Chris
\n48:00 Connecting with Chris
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