Ep 75 : Oliver Palmer on Martech Stack - A/B Testing & Data-Driven Experimentation At Scale
What is A/B testing & what are some use cases from your work experience ?
\nWhat are the cultural barriers and why do most companies struggle to scale their A/B testing programs ?
\nWhat are the best practices of A/B testing & how to build business experiments that get maximum impact ?
\nWhat is the role of qualitative user research in helping improve A/B Testing programs?
\nOliver Palmer answers the above questions & many more. Oliver Palmer, is an Experimentation Practitioner and a Conversion Rate Optimisation Consultant.Oliver works with organisations to demystify experimentation and the MarTech stack and better understand how to integrate with the bigger organisational picture.
\nOliver's Website - https://www.oliverpalmer.com/
\nOliver on Linkedin - https://www.linkedin.com/in/ollee/
\nOliver on Twitter - https://twitter.com/ollee
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nIndex
\n00:00 Preview & Introduction to Oliver
\n02:50 Introduction to A/B testing & Use Cases
\n15:07 Cultural Barriers & Why Companies Struggle with A/B Testing
\n18:45 Three Imperatives for A/B testing
\n25:00 Use Case of A/B Testing - Risk Mitigation for UK Telco Group
\n29:20 Qualitative User Research In Data-Driven Experimentation
\n32:45 Rapid Fire - Personally Speaking with Oliver
\n36:31 Connect with Oliver
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