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Published: April 28, 2022, 3:04 p.m.

What is the science of 'cool .? How would you use these principles to \u2018design cool\u2019 for a client ? 

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At On Your Feet, you've been asking your clients at Nike, Intel, P&G, about what their people\u2019s biggest current and future needs are. What are the six major themes that have arisen?  

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What is the  science behind some of one\u2019s best known and most beloved stories ? 

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Troy talks about the above questions and many more as he takes you on an inspirational journey to understand what makes something 'cool' or makes a story tick.  Troy Campbell is Chief Scientist at On Your Feet.  He is also a Founder at Scientific Mind, Artistic Heart.

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Visit Troy's Website at https://www.troy-campbell.com/

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Connect or Follow him on Linkedin https://www.linkedin.com/in/troy-campbell-5a813811/

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Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

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Please visit Jasravee at https://jasravee.com/

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Connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/  

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Email Jasravee at jasravee@theadiva.com

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00:00 Introduction to Try & Preview

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02:41 Scientific Mind, Artistic Heart

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07:38 The Science of 'Cool'

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22:54 People's Biggest Current & Future Needs 

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27:39 The Science of Story

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43:54 Talent Show -  'Jagged Edge' Song by Troy

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42:46 Rapid Fire- Personally Speaking with Troy

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48:21 Connect with Troy 

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Follow Jagged with Jasravee on Social Media

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Campsite One Link : https://campsite.bio/jaggedwithjasravee

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Facebook Page : https://www.facebook.com/jaggedwithjasravee

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Instagram : https://www.instagram.com/jagggedwithjasravee/

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Podcast Page : https://anchor.fm/jagged-with-jasravee

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Youtube Page : https://www.youtube.com/c/jaggedwithjasravee

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd.

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Website : https://jasravee.com/

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