Ep 72 : Ben Worthen on Content Marketing Strategy & Brand Storytelling - Creating an Editorial Sub-Brand
Why companies should invest in brand storytelling and how to do it right ?
\nHow to overcome the cultural and organizational obstacles to doing content marketing well?
\nHalf the money spent on content may be wastes . How does one change that ?
\nWhat are the content marketing metrics that really matter ?
\nBen answers the above question and many more & teaches marketers what they can learn from journalists. Ben Worthen is CEO of Message Lab, an award-winning agency that combines journalism, data and design to craft content and create experiences that get real results.
\nBen developed his storytelling and investigative savvy working as a journalist for 13 years, winning many national awards for news and feature writing. In 2007, he joined The Wall Street Journal, where he covered the tech industry and wrote more than 50 Page One stories. Current and former clients of Message Lab include Facebook, Google, GoDaddy, ServiceNow, Elastic, and Silicon Valley Bank.
\nConnect with Ben on Linkedin : https://www.linkedin.com/in/benworthen/
\nVisit Message Lab : https://messagelab.com/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\n00:00 Preview & Introduction to Ben Worthen
\n02:20 Anti-Advertising, Engaging with Ideas, Not With Products
\n18:33 Case Studies of Creating Engagement with Ideas
\n22:44 How Engagement Translates into CTA
\n24:52 Organizational Challenges to Content Marketing
\n31:07 Brand Marketing Campaign v& Content Marketing
\n33:41 Creating an Editorial Sub-Brand - Helping Humans
\n38:55 Human Stories - Digging Deeper vs Analyzing Data
\n44:33 Rapid Fire - Personally Speaking with Ben Worthen
\n47:35 Talent Show -Singing while Gargling
\n48:20 Connect with Ben
\nFollow Jagged with Jasravee on Social Media
\nCampsite One Link : https://campsite.bio/jaggedwithjasravee
\nFacebook Page : https://www.facebook.com/jaggedwithjasravee
\nInstagram : https://www.instagram.com/jagggedwithjasravee/
\nPodcast Page : https://anchor.fm/jagged-with-jasravee
\nYoutube Page : https://www.youtube.com/c/jaggedwithjasravee
\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
\nWebsite : https://jasravee.com/
\n#contentstrategy #Contentmarketingstrategy #contentmarketing #contentmarketingtips #contentcreation #contentcreationstrategy #benworthen #messagelab #websitecontent #websitecontentideas #contentmarketing101 #websitecontentstrategy #contentwriting #marketingcontent #brandcontentcreation