Ep 71 : Dr Felicity Heathcote-Marcz on Ethnographic Approach for Understanding Consumers, Technology & Cultural Design, Cyborgs
When & Why we should use Ethnography to Understand Consumers ?
\nWhat were the insights from the study of anthropological approach to understand how humans are using intelligent mobility technologies like autonomous vehicles ?
\nWhy you need an ethnographic approach to understand the intersection of technology & cultural design ?
\nWhy understanding cyborgs is essential to understanding humans?
\nFelicity answers the above questions and more, as she conducts a masterclass on application of ethnography for behavioural research.
\nDr Felicity Heathcote-M\xe1rcz is the Head of Behavioural Research at CDS, UK. Felicity has led and carried out behavioural research projects for large public and private sector clients utilizing ethnographic research methods along with other mixed methods approaches to achieve operational and customer-focused findings and results.
\nConnect with her on Linkedin https://www.linkedin.com/in/felicityheathcotemarcz/
\nConnect with her on Twitter - https://twitter.com/sharpsister
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\n00:00 Preview & Introduction to Dr Felicity Heathcote-M\xe1rcz
\n03:30 Why & When to Use Ethnographic Research ?
\n12:43 Ethnography Peeking, Time Needed for Studies
\n17:52 Ethnography for Early Predictor of Change
\n21:45 Insights from Atkins UK Mobility as a Service Study
\n25:50 Understanding Technology & Cultural Design
\n31:33 Are we all Cyborgs?
\n36:56 Monsters, Super Heroes esp. Wonder Woman
\n42:37 Rapid Fire - Personally Speaking with Felicity
\n45:48 Talent Show
\n46:48 Connect with Felicity
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\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
\nWebsite : https://jasravee.com/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\nFollow Jagged with Jasravee on Social Media
\nCampsite One Link : https://campsite.bio/jaggedwithjasravee
\nFacebook Page : https://www.facebook.com/jaggedwithjasravee
\nInstagram : https://www.instagram.com/jagggedwithjasravee/
\nPodcast Page : https://anchor.fm/jagged-with-jasravee
\nYoutube Page : https://www.youtube.com/c/jaggedwithjasravee
\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
\nWebsite : https://jasravee.com/
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