Ep 66 : Gautham Vadakkepatt on Retail Transformation,Sustainable Retailing, Responsible Marketing
Can advertising benefit women\u2019s development? Could you share few insights with our audiences from your paper?
\nHow is 'Centre for Retail Transformation' supporting retailers esp. startups, SMBs. What is role of technology and data in retail transformation ?
\nWhat is the path forward for Sustainable Retailing ? Could you share with our audiences some actions, challenges as well as mechanisms retailers can utilize to enable this
\nWhat are the top two Retail Trends to watch out for in 2022?
\nGautham answers the above questions, as he talks about transforming retail . Gautham Vadakkepatt is an Associate Professor| of Marketing at George Mason University - School of Business . He is also a Founding Director of Center for Retail Transformation & a Top Retail Influencer.
\nPlease Connect with Gautham on https://www.linkedin.com/in/gauthamvadakkepatt/
\nPlease Email Gautham on gvadakke@gmu.edu
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
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\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
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\nThe Conversation
\n0:00 Preview & Intro to Gautham
\n01:23 Paper on Women's Development & Advertising
\n09:53 Centre for Retail Transformation- Supporting SMB Retailers & Startups
\n16:47 Shop Local & Strengths of Neighbourhood SMB Retailers
\n24:09 Way Forward for Sustainable Retailing
\n31:02 Top Two Game-Changing Trends in Retail
\n36:31 Rapid Fire - Personally Speaking with Gautham
\n41:32 Connect with Gautham
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\n#retailtransformation #sustainableretailing #responsiblemarketing