Ep 65 : Patrick Fagan on Using Neuroscience & Behavioral Economics to Turn Minds Into Money
How can you use person\u2019s digital footprint to identify their personality, and predict future behaviour ?
\nWhat is the secret behind engagement of Tiktok & personalization of Spotify ?
\nHow nudging has been used effectively by UK Government in promoting Covid Vaccination ? Six powerful nudges packed into one short sentence ?
\nPatrick answers the above questions and gives us a peek on application of neuroscience for understanding minds, optimizing messaging and nudging behaviour. Patrick Fagan is Co-founder and Chief Science Officer, Capuchin Behavioural Science. He is a consultant, lecturer, author, public speaker. Patrick was Lead Psychologist at Cambridge Analytica for until the company went into administration.
\nPatrick's Linkedin -https://www.linkedin.com/in/pfagan87/
\nPatrick's Website -https://www.patrickfagan.co.uk/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\n0:00 Preview & Introduction to Patrick
\n02:45 Why Cute Sells
\n04:19 How Irrational Are We & How Little of Our Thinking is Conscious
\n08:06 Grabbing Attention, Making Choices ; Cocktail Party Effect
\n12:58 How We Will Die -Using Media Consumption to Predict Behaviour
\n15:04 Using Face Shape to Predict Personality
\n17:43 Digital Footprints & Principle of Thin Slices
\n20:30 How Spotify is using AI to Personalize Our Music
\n22:39 Secret Technology Insights Behind Tiktok
\n25:34 Matching Brands/NFTs to Tiktok Influencers
\n27:49 Understanding Minds to Optimize Marketing Messaging
\n32:15 Book Hooked - How to Grab People's Attention
\n35:40 How UK used Nudging to Encourage Vaccination
\n38:35 Why is UK the Hub of Behavioural Science
\n40:15 Watch-outs to Minimize Being Influenced/Manipulated
\n42:38 Rapid Fire- Speaking Personally with Patrick
\n44:48 Connecting with Patrick Fagan
\nFollow Jagged with Jasravee on Social Media
\nCampsite One Link : https://campsite.bio/jaggedwithjasravee
\nFacebook Page : https://www.facebook.com/jaggedwithjasravee
\nInstagram : https://www.instagram.com/jagggedwithjasravee/
\nPodcast Page : https://anchor.fm/jagged-with-jasravee
\nYoutube Page : https://www.youtube.com/c/jaggedwithjasravee
\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.
\nWebsite : https://jasravee.com/
\n#neuropsychology #neuroscience #consumerscience