Ep 64 : Aniruddha Khandekar on Brand Strategy on Asian Paints, Livon Marico ; Consumer Insights on Gen Z, Alpha & Millenials
Asian Paints is one of the brands that\u2019s built India. What are the key success factors, brand building best practices from the journey ?
\nHow is Brand Livon from Marico, a great example of category creation?
\nWhat are some insights amongst emerging consumer segments (Millennials, Gen Z, Gen Alpha) ?
\nAniruddha answers the above questions and more as he shares his learnings from 18 years of advertising, media and digital. Aniruddha Khandekar is Marketing and Brand Communications Expert who has been a senior management brand strategy lead at Leo Burnett, VMLY&R & Ogilvy.
\nPlease connect with him on Linkedin https://www.linkedin.com/in/aniruddha-khandekar-047b873/ .
\nEmail Aniruddha at aniruddha.khandekar@gmail.com
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
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\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd.Website : www.jasravee.com
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\n#branding101 #wahsunilbabu #Communicationcampaign #asianpaints #marketingstrategies #asianpaintsad
\n#advertisingstrategy #brandingstrategy #asianpaintsbusiness #livonmarico #generationalpha #generationalphapredictions