Ep 61 : Ambi Parameswaran on Evolution of Indian Advertising & Indian Consumer Over 50 Years - Ambi Parameswaran on Nawabs, Nudes & Noodles
This is as much the story of Indian advertising as it is about India. Ad veteran Ambi Parameswaran looks at how advertising has evolved, reflecting the country's culture, society and consumers in the last fifty years and answers questions like
\nHow has Indian advertising by various categories like Life Insurance, Home Paints evolved over the years ?
\nWhat is story behind the iconic Hari Sadu ad by Naukri ? How does it reflect on changing attitudes to jobs, workplace etc. ?
\nWhat is the story of the evolution of Amul as a brand, and its mascot ? What are the lessons it has for marketers?
\nHow is the 'Indian Man' as a segment changing? How do campaigns like 'Share the Load' mirror this ?
\nWhat are the societal trends for 2022, in a COVID as an endemic world ?
\nAmbi M G Parameswaran is a Brand Coach, Brand Strategist and Founder Brand-Building.com a Brand Advisory.In a career spanning 35+ years Ambi has helped build numerous brands including Digene, Brufen, Santoor Soap, Sundrop Cooking Oil, TCS, ICICI Bank, Wipro, Indica Cars, Zee TV among others. He served as VP, then as CEO of FCB Ulka from 2003 to 2013.
\nPlease connect with him on Linkedin https://www.linkedin.com/in/aparameswaran/ OR visit his website http://brand-building.com/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ OR email her at jasravee@theadiva.com
\n00:00 Preview & Introduction to Ambi
\n01:46 Evolution of Life Insurance Advertising in India Over The Years
\n09:24 Evolution of Home Paints Advertising in India Over The Years
\n14:34 Iconic Hari Sadu Naukri Ad ; Jobs, Attrition, Culture in India
\n22:15 Amul Advertising Over The Years; Amul Girl As a Mascot
\n31:10 Men As a Consumer Segment; Share The Load
\n39:50 Consumer Trends of 2022 in a Post-Covid World
\n44:00 Rapid Fire -Personally Speaking with Ambi
\n46:05 Connect with Ambi
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