Ep 56 : Micheal Cheng on Making Video As Easy As Powerpoint- Supercharging Content Marketing, Thought Leadership & Branding
How Video Marketing Can Drive Sales and Revenue ? How is Lumen5 democratizing video content generation?
\nHow has content marketing changed recently? What are the trends that you see?
\nHow can brands create a thought leadership strategy? How Thought Leadership Content Can Build Credibility and Drive Pipeline
\nMichael answers the above questions and many more as he gives us fascinating insights on content marketing strategy, video marketing , thought leadership and his entrepreneurial journey. Michael (Mike) Cheng is the CEO and co-founder of Lumen5, an online video creation platform with over 800,000 users worldwide. The vision of Lumen5 is to democratize video creation so that anyone can easily produce engaging video content without prior video editing experience.
\nPlease connect with Michael on Linkedin : https://www.linkedin.com/in/michaelhsc
\nVisit his venture Lumen5 : https://lumen5.com/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nEmail Jasravee at jasravee@theadiva.com
\n0:00 Preview & Introduction to Michael
\n1:35 Democratizing content with Lumen5
\n3:53 Magic of video content & impact of storytelling on brand building
\n\u20288:15 Characteristics of an effective video
\n10:41 Repurposing long form content \u2028
\n13:25 Thought leadership and content management
\n15:59 Integration & Consistency across channels critical to brand building
\n19:50 : Crystal ball gazing- video content in 2030
\n22:53 Lumen5 value proposition and use case - blog to video \u2028
\n26:01 Key lessons as a serious entrepreneur \u2028
\n31:13 Talent Show by Michael \u2028
\n32:37 Rapid Fire - Personally Speaking with Michael \u2028
\n34:30 Connect with Michael
\nMichael talks about Why The Blog is Dead. He also talks of an interesting way to create a content repurposing strategy using the aspects of this videocast. He also talks about content marketing and how content marketing has hanged recently and what are the trends that he sees. He also delves upon how brands can create a thought leadership strategy and how does that differ from content marketing. Michael also talks about Lumen5, what it does, along with how someone can get started making videos on the platform.
\nMicheal also gives his views on how this video content space looks set to evolve over the next ten years, and we dive into the future of VR, and VR social media. Michael shares some of the challenges involved in a company that grows so fast, along with his experiences as a founder and any lessons he learned along the way.
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\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
\n#contentmarketing #videomarketing #marketingvideos