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What is UX, user experience and what kind of user experiences does it include? Would unboxing also be part of UX? 

What aspects of UX design can enable seamless experiences across devices?

Does personalization enhance user experience? How do Spotify, Thread do it well ?

What are the key future trends to watch out for in UX?

Damian answers the above questions and many more as he talks about User Experience Design and helping businesses focus on users first and how they can design better interactions using new technology. Damian is an expert in UX research, product design, & psychology.

Damian Rees is the UX Director for Europe at Ipsos (a global research company ) responsible for educating and empowering  teams to deliver top quality UX research and design work to clients globally. He has 22 years of experience in UX working with BBC, Burberry, and Financial Times. 

Please connect with him on Linkedin https://www.linkedin.com/in/damianrees/

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 

Email Jasravee at jasravee@theadiva.com

Damian believes that UX is about making an experience easy, useful, and in some circumstances enjoyable for user. The thing that sets UX apart is the structured user-centred design process at the heart. Where users are the focus right from the start and any assumptions are validated and design ideas are tested iteratively. So when something launches, we already know users want it, need it, and can use it.A good user experience is about making it simple, fast, accessible, easy to understand, credible.

He talks about his personal experience where he took his 7 year old to McDonalds and he ordered a happy meal for himself and his brother with no help from me. He just watched and felt it was such a great example of UX. If a 7 year old can walk up to something, interact, and complete a purchase then the experience has been designed well.

The core differences between Customer Experience (CX) and UX is that CX is about the overall customer relationship \u2013 across multiple touch points. UX tends to be more about focusing on individual touch points at a time and designing the interactions between the customer and the business.

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

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