BROADCASTS.com

Published: Nov. 17, 2021, 8:19 a.m.

How do you use neuroscience in market research? How should various research techniques get combined to better understand how a consumer experiences  a product? 

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What is sensory footprint and brand harmony?  How do senses contribute to a congruent brand experience? How would this apply on online shopping experience ?

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Michelle answers the above questions as she takes us into a fascinating world of application of neuroscience in market research and sensory marketing. Michelle (Murphy) Niedziela, PhD is VP of Research & Innovation at HCD Research. She is a Consumer Behavioral Neuroscientist and Research Innovation Specialist.

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You can connect with Michelle at Linkedin https://www.linkedin.com/in/michelle-niedziela-phd-b581a712/  

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Email Michelle at mcmurphy.phd@gmail.com

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You can visit her company HCD Research blog at www.hcdi.net/blog 

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You can follow HCD Research on Twitter (@HCDResearchInc & @HCDNeuroscience), HCD Linkedin page is  https://www.linkedin.com/company/hcd-research/

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Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

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Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/ 

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Email Jasravee at jasravee@theadiva.com

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0:00  Preview and Introduction to Michelle 

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1:31 Market Research Techniques incorporating Neuroscience

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6:51 Application of Neuroscience in Market Research -Decision Making, Importance of Context, Action Standards

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14:56 Sensory Marketing  - Sensory Footprint,  Incongruence decreases Purchase Intent

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19:38 Online Sensory Marketing  

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22:42 Sensory Marketing in  E-commerce - Metaverse, Augmented Reality 

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27:05 Examples of Brands doing great Sensory Marketing

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30:29  Effective Sensory Marketing - Collaboration of Marketing and R&D 

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31:54 Talent Show by Michelle - Argentine Tango

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34:33 Rapid Fire - Personally Speaking with Michelle

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37:00  How to Get in Touch with Michelle

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Follow Jagged with Jasravee on Social Media

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Facebook Page : https://www.facebook.com/jaggedwithjasravee

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Instagram : https://www.instagram.com/jagggedwithjasravee/

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Podcast Page : https://anchor.fm/jagged-with-jasravee

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Youtube Page : https://www.youtube.com/c/jaggedwithjasravee

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Linktree : https://linktr.ee/jaggedwithjasravee

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

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#sensorybranding  #neuroscience  #marketresearch