Ep 51 : Scott Jeffrey Miller On How To Become A Better Marketer By Learning From Marketing Mistakes. And Transformative Leadership Insights by Master Mentors.
What are \u2018messes in marketing\u2019 ? What is the most important quality to handle them ? How do we become a better marketing manager by learning from them ?
\nWhat are the unique transformational leadership insights that we can learn from master mentors or some of the greatest minds ?
\nScott answers the above two questions and more as he talks about two of his latest books- Master Mentors, Marketing Mess to Brand Success. Scott J. Miller is a senior advisor on thought leadership with Franklin Covey. He was a Former CMO and EVP of Thought Leadership at Franklin Covey. He is a best-selling author of first book, Management Mess to Leadership Success, and a WSJ best-selling author of the second book, Everyone Deserves a Great Manager.
\nConnect with Scott at https://www.scottjeffreymiller.com/
\nScott's Linkedin Profile - https://www.linkedin.com/in/scottmillerj1/
\nScott's Podcast - On Leadership with Scott Miller
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\n0:00 Preview & Introduction to Scott
\n2:12 Own your messes
\n7:47 Messes in Marketing - What most marketers fail at \u2028
\n8:31 Marketing Mess 1 - Its the customer, stupid ! \u2028
\n9:53 Marketing Mess 2 - Stay close to the cash
\n11:10 Marketing Mess 3 - Bruised hard, heal fast
\n13:20 Concept of Leadership
\n15:02 Leadership Lessons from Master Mentors -Nick Vuijic \u2028
\n20:00 Leadership Lessons from Master Mentors -Seth Godin
\n23:23 : Not everybody should be a leader of people \u2028
\n28:27 Common Characteristics of Master Mentors \u2028
\n30:51 Marketing Mess 4 -Marketing is not a department
\n33:55 Rapid Fire -Personally Speaking with Scott \u2028
\n37:11 Talent Show - Scott\u2019s Cufflink Collection \u2028
\n39:36 Scott\u2019s Online Address
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\n#transformativeleadership #marketingmanagerlife #marketingmistakes