Ep 49 : Aditya Jaishankar on Insights Into the World of Kids Below 13. His App Voxbox where Kids Go Social With Stories, Ideas and Fun
What\u2019s so special and unique about the kids below 13 age segment ?
\nHow is the segment of kids between 5- 13 evolving ? Are there any misconceptions about this age segment ?
\nCan you share some observations of aspirations, dreams or opinions of kids through your app Voxbox?
\nAditya Jaishankar , Founder of Voxbox , answers the above questions as he takes us on a journey to a playground for kid's imagination. Before he started on his entrepreneurial journey, Aditya was a South India Strategy Planning Head for MacCann Erickson.
\nPlease connect with Aditya on Linkedin - https://www.linkedin.com/in/aditya-jaishankar-4029523/
\nThe Voxbox App is available for download on Google Playstore.
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\n0:00 Preview & Introduction to Aditya
\n1:00 The Fascinating World of Kids
\n2:14 The Three Age Bands of Kids Between 6-12
\n3:41 Identity Formation For Kids
\n5:31 How are the Kid Segments evolving ? What does this imply for brands?
\n9:35 Voxbox - Imagica for Kids
\n14:19 How can Technology Enhancing Kids\u2019 Creativity
\n15:17 How can Brands Harness Insights from Voxbox Stories & Content
\n16:47 Rapid Fire - Personally Speaking with Aditya
\n17:57 Feedback About Jagged with Jasravee
\nAditya talks about the fascinating world of kids between 6 to 13, wherein the kids carve an identity for themselves and stand out amongst the peers . Every age band is a different world, 8 -10 ts hugely different from 10 -12 . The differences between small age groups can be extremely pronounced in the 6 -12 segment.Aditya talks about context of Voxbox, the app that he has founded, which acts as a playground for kid's imagination. The app enables kids below 13 to share their thoughts ideas, opinions and experiences under the supervision of their parents.Kids below 13 are looking for avenues of expression but there is no safe and secure platform that enables them to that . The app creates a safe and secure social community for kids
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\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
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