Ep 47 : Chris Hood of Google on Customer Centric Innovation At Scale, Data Driven Marketing, API First Strategy & Design
Chris Hood is the Head of Business Innovation & Strategy at Google. In this conversation he answers the below mentioned questions and many more.
\nHow do the marketers continuously innovate to remain relevant and provide value to their customers?
\nAccording to research, majority of digital customers expect marketers to know what they want before you ask them ? How do we deliver personalized and predictable experience to our customers?
\nWhat is an API First strategy and how does it help marketers and businesses to pivot quickly ? How does it accelerate time to market ? What are the opportunities to monetize data through APIs.
\nIn this conversation, Chris talks about Marketing Transformation, Digital Innovation at Scale and API First approach. His thought leadership and strategic insights on digital and business transformation have fueled countless enterprises' digital success. He is also a host of That Digital Show, a weekly business podcast for Google Cloud.
\nPlease visit his website https://chrishood.com
\nYou may also follow/connect with him on Linkedin : https://www.linkedin.com/in/chrishood/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nSarvajeet Dinesh Chandra is an occasional co-host of the videocast/podcast. He is the Founder Director at Master Sun, Consulting Brand of Adiva L Pvt. Ltd.
\nPlease connect with Sarvajeet on Linkedin at https://www.linkedin.com/in/sarvajeet/
\n00:00 Preview & Hello to Chris
\n01:53 Customers are becoming more curious, impatient and demanding
\n03:54 Digital transformation to meet the consumers needs
\n08:21 Outside-In approach to customer innovation
\n11:43 Hyper Personalization & Predictable Experience
\n15:42 Biggest barriers to digital transformation
\n20:15 Connected experiences as key differentiator for brands.
\n25:00 API First Strategy 29:00 Monetization through API
\n36:08 American Idol - Transformative story telling technologies for engaging content
\n40:00 Rapid Fire - Personally Speaking with Chris
\n47:19 Online Contact Details for Chris
\n48:19 Feedback about JWJ by Chris
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\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
\n#apifirst #customerinnovation #datadrivenmarketing