Ep 46 : Sumeer Mathur on Building Brand Trust, Insights from Edelman Trust Barometer Reports, Is Trust the New Brand Equity ?
How do we study culture online using techniques like netnography ?
\nWhat are the three key insights based on Edelman Trust Barometer report that you believe have huge significance for corporates, organizations and brands ?
\nWhat is meant by \u2018Trust is the new Brand Equity\u2019. How has the concept TRUST evolved over the last 5 years. What are the key implications for brands?
\nSumeer Mathur answers the above questions as he takes us through the insights from Edelman Trust Barometer and its implications for brands, organizations and corporates. Sumeer Mathur is the Senior Vice President, National Planning & Strategy Head at Edelman India.
\nPlease connect with him at Linkedin https://www.linkedin.com/in/sumeer-mathur-81607812/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nKey Segments
\n00:00 Introduction To Sumeer\u2028
\n01:41 Netnography -Studying culture online
\n03:28 Edelman Trust Barometer - Key Findings
\n11:19 Corporates Inspire More Trust Than Other Institutions\u2028
\n18:39 Consumers Want Brands to Drive Cultural Change
\n22:50 Brands Coming Back After Trust Issues - Maggi
\n\u202825:21 Rapid Fire - Personally Speaking With Sumeer
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\n#brandtrust #edelmantrustbarometer #netnography