Ep 45 : Graham Brown on Podcasting as a Marketing Tool for Storytelling and Thought Leadership , Podcasting Best Practices
Has the 'The New Age of Audio' arrived and why is podcasting is booming in all sectors from B2B Enterprise podcasts to Brand Originals ?
\nWhat is the role of human communication in the age of the machine?
\nHow would you characterize the dawn of the 'Age of Authenticity' for business and the importance of Storytelling for brands and leaders?
\nWhat Apple and Spotify algorithms want from podcasters in 2021 ? What are the podcasting best practices ?
\nGraham Brown answers the above questions as he talks about Podcasting as a compelling tool for marketing, a story telling medium for business leaders. Graham Brown is CEO and the founder of Pikkal & Co - Award Winning Podcast Agency in Singapore. He is also a host of various podcasts like Podcast Maps, The Be More Human Podcast, The XL Podcast and Asia Tech Podcast.
\nPlease visit his website : https://www.grahamdbrown.com/
\nYou may connect with him on Linkedin : https://www.linkedin.com/in/grahamdbrown/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nIndex
\n00:00 Introduction
\n01:14 New Age of Audio
\n04:55 Need for Authenticity Fuels Rise Od Audio
\n11:33 Conventional Branding is dead.Need for a Pluralistic Narrative
\n15:09 B2B & B2C Podcasts
\n19:30 Podcasting Market in India, Women Podcasters\u2028
\n23:42 What Apple and Spotify Want From Podcasters
\n26:14 Rapid Fire - Personally Speaking With Graham
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\n#podcasting #thoughtleadership #podcastingwomen