Ep 44 : Matthew Willcox on The Business of Choice - Choice Architecture, Behavioral Lens Framework , How Marketing is About Helping People Make Choices
How marketing is about helping people make choices and feel good about themselves ?
\nHow to make the behavior you need people to adopt an easy, natural and rewarding choice ?
\nWhat is Matthew's framework of Behavioral LENS for behavioral insights and choice architecture?
\nIf Content is King, how \u2018Context is Queen'?
\nMatthew Willcox answers the above questions and many more as he get at the heart of how human beings make decisions. Beyond marketing plans and strategies, he gets at what motivates us at our core. The result is revolutionary ways of thinking about the consumer journey and how your brand can intersect and influence choice. Matthew is an author of "The Business of Choice"
\n, co-winner of the American Marketing Association-Berry Book Prize and winner of Marketing & Sales Books "Marketing Book Of The Year 2016". He is the founder of the Institute of Decision Making. He currently runs a behavioral insights and choice architecture consultancy and training.
Matthew has over 25 years brand strategy experience in Europe, Asia and North America, and has helped organizations such as Levi Strauss and Co., Electronic Arts, Unilever, Nestl\xe9, Shell and GlaxoSmithKline get their products chosen, and in the process, has won eight Effie Awards.
\nMatthew's Consulting Company - https://thebusinessofchoice.com/
\nMatthew's Book - https://www.amazon.in/Business-Choice-Influences-Everyones-Decisions/dp/1839820713
\nMatthew's Linkedin : https://www.linkedin.com/in/businessofchoice/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\nThe Conversation Chapters
\n00:00 Introduction to Matthew Willcox
\n01:03 Marketing is about helping people make choice
\n05:40 Matthew's Framework of Behavioural LENS
\n19:25 Self Efficacy - Making consumers feel lucky, beautiful and smart
\n23:46 How to make people feel good about their choices -Role of Brands, Brand Purpose
\n28:10 Familiarity with a Twist
\n32:40 Cocktail Party Effect - Relevance, followed by Disruption
\n35:44 Content is King and Context is Queen
\n42:40 Talent Show - Bird Watching
\n47:34 Rapid Fire - Personally Speaking with Matthew
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\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
\n#choicearchitecture #behavioraleconomics #thebusinessofchoice #behavioralinsights
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