BROADCASTS.com

What are your learnings  about effective B2B marketing at Oracle, Seibel Systems etc.?

Why is there so much friction in the buyer's journey? How do we reduce it ? 

Why is Customer Relationship Management (CRM) platform the best hub for marketing automation for SMEs? 

Eric Dickmann answers the above questions and shares his experience as a Senior Director of Marketing at Oracle, Marketing Lead at Siebel Systems. Currently as a Chief Marketing Officer of The Five Echelon Group, Eric is a Strategic Marketing Advisor & Fractional CMO. Eric is also the  host of 'The Virtual CMO' podcast. 

Eric\u2019s Profile at Linkedin : linkedin.com/in/edickmann

Eric's Company Website : fiveechelon.com

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

Please connect with Jasravee on Linkedin at  https://www.linkedin.com/in/jasravee/

Eric talks about how he built awareness and generated  executive level leads at Oracle and how to build nurturing programs for leads working closely with sales leadership. He also talks about his experience in Siebel Systems and how  helped position it as a leading CRM software in financial services. 

He also talks about his stint at how he  repositioned Sunview Software and achieves a significant decrease in lead acquisition spends & 620% increase in organic web traffic. 

Follow Jagged with Jasravee on Social Media

Facebook Page : https://www.facebook.com/jaggedwithjasravee

Instagram : https://www.instagram.com/jagggedwithjasravee/

Podcast Page : https://anchor.fm/jagged-with-jasravee

Youtube Page : https://www.youtube.com/c/jaggedwithjasravee

Linktree : https://linktr.ee/jaggedwithjasravee

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/

#b2bmarketing  #buyersjourney #enterprisesoftwaremarketing