Ep 40 : John's Crazy Socks Success Story- Fast Growing, Multi-Million Dollar, Purpose Driven Brand with a Down Syndrome Co-Founder John Lee Cronin
John\u2019s Crazy Socks is a father-son venture inspired by co-founder John Lee Cronin, a young man with Down syndrome. John\u2019s affinity for crazy socks paired with his love of making people smile, made him and his father Mark X. Cronin. The mission of John's Crazy Socks is to spread happiness.
\nPlease visit their website https://johnscrazysocks.com/
\nOr you may write to service@johnscrazysocks.com
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease connect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/
\n00:00 Introduction to John's Crazy Socks
\n00:46 Vision and Mission of John\u2019s Crazy Socks
\n04:10 How Social Mission Helps Business
\n07:51 Product Design Elements to Ensure Brand-Product Fit
\n10:51 Benefits of Unified Workplace with People With Differing Abilities
\n18:01 Association with Special Olympics
\n21:18 The Origin Story of John's Crazy Socks
\n26:00 Business in a Box - 1000 Differing Ability Entrepreneurs
\n28:07 Rapid Fire with John & Mark
\n30:58 Talent Show with John & Mark
\nIt was in fall of 2016, John's last year of high school, that the idea for John's Crazy Socks started to take shape.Like many of his peers, Cronin was deciding what he wanted to do after graduation. But unlike his classmates, John's options were somewhat limited. With Down syndrome, the career paths available to him didn't exactly pique his interest; many were gigs at retail chains and the ones that weren't had long waiting lists.
\nThe John's Crazy Socks website officially launched in December 2016. The response from customers, Mark recalls, was promising. They received 42 orders that first day, all local and largely coming from nearby Huntington, New York. John, at the time, was a student at Huntington High School.
\nSince its launch in John's Crazy Socks has exploded. In five years, the yearly revenue is in excess of 10 million dollars. Customers include high-profile people ranging from George H.W. Bush to Eva Longoria. John's official title at John's Crazy Socks is chief happiness officer, which is fitting in more ways than one.
\nJohn's Crazy Socks has a social mission and a retail mission, and they are indivisible. They believe in giving back: the company donates 5 percent of its earnings to the Special Olympics as they\u2019ve played a vital role in John\u2019s development. The company continues to expand its charity partners by offering and creating socks with specific \u201cawareness\u201d themes, such as our Autism Awareness Socks and Down Syndrome Awareness Socks.
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\nJagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at http://www.mastersun.in/
\n#CrazySocks #DownSyndrome #SpreadingHappiness