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How  can an anthropologist add value  to producing better products, designs or a campaign?  

What is the role of ethnography in research and how does it  help in understanding the WHY ?  

Matt Artz answers the above questions as he makes a strong case for anthropology in business, consumer research, product design and development. Matt is a Business & Design Anthropologist , SXSW & TEDx Speaker  & Head of Product & Experience at Cloudshadow Consulting + Venture Resources.   

Matt makes a case for  anthropology as it helps us uncover the 'Unknown-Unknowns' and hidden insights. Amongst other things Matt talks about how he is using insights from ethnography  to develop a disruptive app for the art market. He also delves on bigger issues like how current algorithms are having unintended consequences and the need to have a multidisciplinary approach to solving societal issues.   

You may connect with Matt on   

https://www.linkedin.com/in/matt-artz-anthropology/ 

https://www.mattartz.me/ 

00:00   Introduction to Matt 

00:42   How Anthropology helps to  Un-cover Hidden Insights 

04:56   Arts App Developed by Matt 

07:32   Theory of Social Capital 

9:00    The Rise of Anthropology 

12:48  Role of Anthropology in Understanding Future Possibilities  

15:44  Deductive vs Inductive Problem Solving 

17:10  Rapid Fire - Personally Speaking with Matt

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.   

Please connect with Jasravee on Linkedin at  

https://www.linkedin.com/in/jasravee/  

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at http://www.mastersun.in/ #digitalanthropology #businessanthropology #designanthropology