Broadcasts.com - "Ep 31 : Professor Micheal R Solomon on the End of Customer Segmentation- Changing Consumer Behavior & Trends, Multiple Subcultures & Identities, Young Teens As Consumers, Artificial Intelligence" (Jagged with Jasravee : Cutting-Edge Marketing Conversations with Thought Leaders)

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Ep 31 : Professor Micheal R Solomon on the End of Customer Segmentation- Changing Consumer Behavior & Trends, Multiple Subcultures & Identities, Young Teens As Consumers, Artificial Intelligence

Published: June 28, 2021, 9:35 p.m.

What are the several fundamental changes in consumer behavior that are happening which you enumerate in your book The New Chameleons ?

How has the pandemic affected consumer behavior, and what dominant patterns of behaviour can we expect in the new normal?

How are the young consumer of today different ? What do they seek from brands and hence which type of brands do they prefer?

How will automation and artificial Intelligence change the way we shop and organizations market?

Professor Micheal Solomon answers the above questions as he takes us on a fascinating journey wherein he introduces the audience to two very different worlds: the real world where individual consumers float seamlessly from one connection to another, defying classification. And an alternative universe where marketers are still trapped by strictly defined consumer segments and media categories which bear no relationship to real customer behavior.

Michael R. Solomon is professor of marketing in the Haub School of Business at Saint Joseph's University and he resides in Philadelphia, Pennsylvania. He advises global clients in leading industries on marketing strategies to make them more consumer-centric. He is the author of several leading textbooks on marketing and consumer behavior.

Micheal on Linkedin : https://www.linkedin.com/in/michaelsolomon/

His Book The New Chameleons https://www.amazon.in/New-Chameleons-Connect-Consumers-Categorization/dp/1398600067

The Flow of Conversation

0:00 Introduction

0:50 End of Segmentation & Emergence of Chameleons

4:40 Gender Fluidity Dichotomy

6:43 Man Machine Dichotomy - Breaking Down Barriers

7:42 Athleisure Clothing - Out of Box Thinking

11:22 Young People & Their Relationships With Brands

17:45 AI & It's Impact on Marketing

21:32 Me vs. We Dichotomy - Teenagers Like B2B

25:04 Marketers Talk to Network and Not an Individual

28:00 Guiding Principles in the New Age- Consumers as Partners

31:02 Market Research in New Age - Web Scraping, Sentiment Analysis, Ethnography

36:44 Personally Speaking - Rapid Fire

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.

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#marketsegmentation #consumerbehavior #consumerculture