Ep 30 : How new age D2C Brands force MNCs to change Global Brand Strategy. How customer segment of Mothers are not desperate anymore ! by Sanjai Srivastava is Global Business Lead, Team IPG-Unilever
How are global brands and MNCs responding to the challenge of agile new age D2C brands ? How are the MNCs changing structure, strategy and culture to adapt to the change?
\nHow are Moms evolving across the last 25 years and 5 cultures ? How they are no longer desperate housewives and have truly come on their own ?
\nSanjai gives his point of view on the above questions, as he dips into his vast and multicultural experience of marketing prestigious global brands. Sanjai Srivastava is Global Business Lead, Team IPG -UNILEVER, Singapore . Sanjai has over 25 years of business and strategic leadership in brand communication agencies across Mumbai, Shanghai, New York, Bangkok & Singapore and a range of categories and markets for prestigious global brands.
\nPlease connect with Sanjai on Linkedin https://www.linkedin.com/in/sanjai-srivastava-9363862/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.
\nPlease connect with Jasravee on Linkedin https://www.linkedin.com/in/jasravee/
\n00:00 New Age Brands Force MNCs to become relevant, go local
\n09:45 Evolution of New Age Moms, Not Desperate Anymore
\n20:21 Personally Speaking with Sanjai - Talent Show & Rapid Fire
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\n#d2cbrands #globalbrandstrategy #modernmotherhood