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Is healthcare marketing too scientific and evidence based? Do we think or feel health ?  

Could placebo effect and understanding human psychology be better enablers for causing a behavioural change (e.g. wearing of the mask in the pandemic) ?  

What are the best practices for Rx to OTC transition ? Why a Doctor stays important stakeholder across ?  

Why healthcare marketing needs to be responsible and not gimmicky/opportunistic in the emerging trust deficit world?  

0:00 UFP (Unique Feeling Proposition) for Healthcare Branding 

3:17 FMHG (Fast Moving Health Goods) Marketing.Role of Doctors & Other Influencers 

9:39  Can Vatika Shampoo Protect from Covid ? 

11:50  Catalyzing Placebo & Mitigating Nocebo Effect  

15:50 Behavioural Change of Mask Wearing During Covid 

21:25 Rapid Fire with Gauri

Gauri Chaudhari answers the above in an interesting conversation.Gauri Chaudhari is a Co-Founder of Brand Innerworld, a Healthcare Brand Consultancy that specializes in end to end healthcare brand consultancy.Before starting Brand Innerworld, Gauri headed the healthcare business of FCB-Ulka Advertising and handled assignments for India's top healthcare companies including GSK, Cipla, Abbott, Pfizer, Dr. Reddy's, and J&J.   

Gauri is the author of the book -The Perfect Pill: 10 Steps to Build a Strong Healthcare Brand.  https://www.amazon.in/Perfect-Pill-Steps-Strong-Healthcare/dp/9353882516 

Please connect with her on Linkedin https://www.linkedin.com/in/gauri-chaudhari-5501702/ 

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur.   

Please connect with Jasravee https://www.linkedin.com/in/jasravee/ 

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle  Pvt Ltd. Please visit our blog at www.mastersun.in        

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