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How to unleash creativity in everyday corporate life using the 'Three Pillars' framework? 

How to seek a story and humour in everything- in brands, business etc? 

What are the two iconic brands that are great examples of storytelling and use of humour ? And Why? 

0:00 Unleashing Creativity through the 'Three Pillars' Framework 

16:35 Power of Humour in Everyday & Corporate Life 

20:45 Brands that Exemplify Story Telling & Humour- James Bond & Amul 

Vinay Kanchan takes us on a fascinating journey of how to unleash our creativity in our everyday life and corporate decision making. He talks about the power of story telling & humour to help build compelling products, businesses and brands. He shares the case of 'James Bond' and 'Amul' as great examples of storytelling and humour respectively over many decades. 

Vinay Kanchan is a bestselling author, brand storyteller and an innovation catalyst. His books include 'Sportivity', 'Lessons from the Playground' & 'The Madness Starts at 9'. Vinay Kanchan's journey has spanned a departure from engineering into the world of advertising, some memorable campaigns, three bestselling books and a host of brainstorming and training programs which left behind cherished memories. 

Please connect with him on https://www.linkedin.com/in/vinay-kanchan-b98034181 

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

https://www.linkedin.com/in/jasravee/ 

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in 

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