Ep 23 : Malathi Srinivasan, IBM Marketing Leader on Post Pandemic Changes in Marketing, Agile Marketing for Agile Organizations

Published: May 12, 2021, 4:26 p.m.

What is the relevance of agile marketing in the fast changing world ? 

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What are the changes necessary while marketing in the 'new normal'? 

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Malathi Srinivasan, Product Marketing Lead - Developer Marketing, IBM shares her insights about agile marketing and changes needed for marketing in a fast changing world. Malathi is an award-winning Marketing leader with 20 years\u2019 experience. She built India\u2019s most extensive skills ecosystem from scratch, as the leader of IBM\u2019s Project Praviin. 

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Pl connect with her on Linkedin : https://www.linkedin.com/in/malathis/ 

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Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/ 

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Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in 

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#agilemarketing #agileorganizations #datadrivenmarketing