Ep 19 : Mastercard Sonic Brand - Marketing Best Practice. Sonic Brand Case Study by Rajeev Raja Brand Musiq
How do you make global brand like Master Card sing in the same voice across 150+ countries ?
\nIf the whole world was blind, how will your brand be recognized ?
\nHow to create a unique sonic identity, audio signature for businesses like Mastercard in an increasing digital world, with rising importance of voice ?
\nRajeev Raja, Soundsmith & Founder, Brand Musiq, takes us through the development of Sonic Branding Identity & musical logo or a MOGO\xae for Mastercard . He explains the use of sound to reinforce your brand identity, just as you would use certain colours or words to design a brand identity. He talks about how he helped develop a Sonic Brand Identity for Mastercard. The melody would play whenever consumers used their cards in physical, digital and voice environments.
\nConnect with Rajeev Raja on Linkedin https://www.linkedin.com/in/rajeev-raja-1b0b1649/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/
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