BROADCASTS.com

Why do SMEs/Family Businesses/Startups need to perceive brand building as an investment and not an expense ? 

While brands cannot be built overnight, how can brands become a growth engine for SMEs and startups ? 

Why SMEs and startups need to look beyond intermediaries and focus on deeply understanding their current customers and their potential customers? 

Sameer Joshi & Anindya Ghosh, the founding parts and the head & heart of Sam & Andy, address how SMEs and Family Businesses can embrace brand building as a growth engine. Sameer Joshi & Anindya Ghosh enjoy more than 36+ years of cumulative work experience in strategic marketing, brand management, digital solutions & mainline advertising, having worked in some of the top communication agencies in India. 

Please reach them on Linkedin https://www.linkedin.com/in/sam-and-andy-brand-consultancy-b29649166/ 

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/ 

Subscribe to Jagged with Jasravee on Youtube 

https://www.youtube.com/channel/UCUo6M-uODgb7gIEO014XIGg?sub_confirmation=1 

Sam & Andy share their insights on how to build brands in SMEs and Family Business. Building brands is always seen as an expense and never as an investment amongst certain segments of the business, like SME/MSME/Start-ups, Family-owned businesses, B2B \u2013 the age-old debate. Also, there is this somewhat myth that sales will increase immediately if someone builds a brand overnight. These stand truer today post the Covid-era, and that even for the established brands - putting survival as an apparent reason to stop spending when it comes to brand building, marketing and communications. But if brand is developed with solid clarity & focus, it becomes the growth engine. Yes, even in the post Covid-era. 

One needs to believe in providing clarity to the brand for maximum output. Importantly, this clarity becomes the sole compass while charting out the Go-to-Market strategy for a brand. The segment that Sam & Andy service is good at doing business. They believe that they can\u2019t teach them how to do business. They are sales driven and as far as dhandha is happening they are fine. In this bargain, when you ask them what they stand for or what business they are into or who buys them & why or what they sell & what their customers buy, there is no clarity even about single-line definition of their business. 

Once they get clarity, it becomes easier for them to map the future growth trajectory. The next generation can see-through as why they want to join this business or brand. Every business face challenges, and one has to frame a priority ladder to address the same. No challenges can be solved on a temporary basis or always in fire-fighting mode; one has to plan a long-term \u201csolution\u201d for the same. 

Follow Jagged with Jasravee on Social Media

Youtube Page : https://www.youtube.com/JaggedWithJasravee

Facebook Page : https://www.facebook.com/jaggedwithjasravee

Instagram : https://www.instagram.com/jagggedwithjasravee/

Podcast Page : https://anchor.fm/jagged-with-jasravee

Jagged with Jasravee, is an initiative of Master Sun, the Consulting Brand of Adiva Lifestyle Pvt Ltd. Please visit our blog at www.mastersun.in

#familybusinessmanagement #startupmarketing #smallbusinessindia