Ep 16 : Sonic Branding Process & Examples - Mastercard, Zomato, HDFC Case Study - Audio Brand Identity is Sound Strategy by Rajeev Raja, Brand Musiq
If the whole world was blind, how will your brand be recognized ?
\nHow do you make brand like Master Card , HDFC Bank sing ?
\nHow to create a unique sonic identity, audio signature for digital businesses like Zomato in an increasing digital world, with rising importance of voice ?
\nRajeev Raja, Soundsmith & Founder, Brand Musiq, takes us through the fundamentals and process of Sonic Branding musical logo or a MOGO\xae . He explains the use of sound to reinforce your brand identity, just as you would use certain colours or words to design a brand identity. He talks about case studies of Mastercard, Zomato, HDFC Bank and how he helped developed a Sonic Brand Identity for these brands.
\nConnect with Rajeev Raja on Linkedin https://www.linkedin.com/in/rajeev-raja-1b0b1649/
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. https://www.linkedin.com/in/jasravee/
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