Ep 15 : Digital Transformation for Effective Marketing. Digital Marketing Trends 2021 - Gaming, Voice, IP in Broadcasting, Conversational Marketing by Niyati Srivastava , Cognizant, London, UK
How can digital transformation improve marketing effectiveness?
\nHow brand marketing and performance marketing needs to be combine to deliver the best of both worlds?
\nHow is voice will impact the marketing funnel ? How gaming will become the new social media ?
\nNiyati Srivastava, Consulting Lead- Digital Strategy & Transformation, Cognizant Consulting, London, U.K. answers the above questions and also points out digital marketing trends that she is going to bet on - conversational marketing and advertising blockchain.
\nPlease connect with Niyati on Linkedin on https://www.linkedin.com/in/niyatisrivastava/
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