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Why does every marketer need an augmented reality strategy as AR bridges the gap between offline-online experiences ? 

How is Augmented Reality going to change the way we are going to engage with brands and shop for products for not just big ticket items but also fmcg ? 

How did Brand Vanish benefit with association with Augmented Reality ? 

How is Augmented Reality going to impact post-purchase dissatisfaction and reverse logistics ? 

Kedar Teny, Sr. Vice President, Country Head at Avataar.Me, answers the above questions and discusses the way AR is going to change customer engagement & loyalty strategies. He starts off by making a distinction between AR and VR (virtual reality) and makes a case for how AR is truly scalable. He highlights how AR is becoming mainstream from being a novelty. He explains AR\u2019s key application across the entire consumer path to purchase journey since it enables engagement, triggers curiosity, immersive-ness etc. It is no wonder that Tim Cook, Apple\u2019s CEO, has said that AR will one day be as important in our everyday lives as \u201ceating three meals a day.\u201d 

Jagged with Jasravee is facilitated by Jasravee Kaur Chandra, Director- Brand Building, Research & Innovation at Master Sun, Consulting Brand of Adiva L Pvt. Ltd. Jasravee has over 20 years experience as a Strategic Brand Builder,Communications Leader and Entrepreneur. 

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