Ep 117 : Phil Mershon on the Art and Science of Creating Memorable Experiences
The conversation with Phil delves into the transformation from traditional event planning to experience planning, stressing the importance of personalization, engagement, and giving space for the unexpected.
\nPhil Mershon is director of experience for Social Media Examiner where for over 12 years he has created amazing customer experiences at events like Social Media Marketing World and the Social Media Success Summit.\xa0 He is an author of Unforgettable: The Art and Science of Creating Memorable Experiences\xa0
\nThroughout his 30+ year career, Phil has been creating memorable experiences for businesses like Koch Industries, non-profits, schools, and churches.
\nConnect with Phil on Linkedin https://www.linkedin.com/in/philmershon/
\nPhil's\xa0 Book on Amazon https://www.amazon.in/Unforgettable-Science-Creating-Memorable-Experiences/dp/1636981011
\nJagged with Jasravee is facilitated by Jasravee Kaur Chandra.\xa0 Jasravee has over 24 years experience as a Strategic Brand Builder, Communications Leader and Entrepreneur.\xa0
\nPlease visit Jasravee at https://jasravee.com/
\nConnect with Jasravee on Linkedin at https://www.linkedin.com/in/jasravee/ \xa0
\nEmail Jasravee at jasravee@gmail.com
\nIndex
\n00:00 Preview & Introduction to Phil Mershon
\n02:04 Crafting Unforgettable Moments - Standing Out in a World of Distractions
\n05:06 Disney Theme Parks - Peak Experiences & Moments
\n10:09 Customer Journey - Peak & Valley Experience
\n14:58\xa0 DRIED Overcoming 5 Negative Forces for Transformative Events
\n24:18 Personalization of Event or Experience
\n27:25 Intentional Design: Crafting Meaningful Experiences
\n35:25 Embracing Transcendent Moments\xa0
\n41:44 Making Virtual Experiences & Community Building Memorable\xa0
\n47:30 Rapid Fire - Personally Speaking with Phil Mershon
\n49:25 Talent Show
\n50:32 Connect with Phil Mershon
\nCreating memorable experiences is both an art and a science. It requires a delicate balance of creativity, strategic planning, and understanding human psychology. W\u2019ll explore the insights shared in a thought-provoking conversation about the intricacies of crafting unforgettable moments.
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Standing Out in a World of Distractions
In today's fast-paced world, attention is a scarce commodity, with countless stimuli vying for our focus.Standing out amidst this noise requires more than just grabbing attention; it demands creating meaningful connections that resonate emotionally and personally.
\nMemories, unlike fleeting moments, endure because of their emotional and sensory depth, emphasizing the importance of personalization and authenticity over mere branding.
\nPeak Experiences: Lessons from Disney
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Disney's strategic approach to creating peak moments illustrates the power of anticipation and immersion in enhancing experiences.Peak experiences, carefully crafted and strategically placed, have the potential to elevate an event from ordinary to extraordinary, leaving a lasting impression on attendees.
However, the failure to deliver on promised peak moments can lead to disappointment, underscoring the importance of managing expectations and consistency.
Transformative Event Design: Overcoming Negative Forces
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Designing experiences goes beyond logistical planning; it involves understanding and mitigating negative forces that detract from engagement.
Isolation, exhaustion, and distraction pose significant challenges to fostering meaningful connections and participation.
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By prioritizing engagement, personalization, and multisensory stimulation, event planners can create environments conducive to memory-making.
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\n#eventmarketing #experientialmarketing #eventdesign #customerjourneymapping #virtualevent #communityengagement #disneyexperience #intentionaldesign #venueselection #communitybuilding #speakerselection #eventplanning